May 11
15
Over the years, our good friends over at Google (largely through the input of Matt Cutts through his webmaster Q&A videos), we’ve heard a lot of information about the best ways to optimize sites for Google. While there are plenty of other opinions (even those contradicting data provided by Cutts and other Googlers), these official statements give a good demonstration of Google’s priorities; even if there’s a way to avoid the concept presented in these videos, the alternatives are usually “gamed” results, and short-lived. That doesn’t mean there’s no room to question, however.
Read more:
Google Optimization: Site Redirects, Canonicals, and Link Juice